“A consultant hired to critique writing and design of the old version called the redesign of Medicine at Michigan “the most successful magazine redesign I’ve seen.” The redesigned Medicine at Michigan has won awards from the University and College Designers Association, and from the Council for the Advancement and Support of Education as the best college magazine at our circulation level in the Midwest. Comments from readers, administrators, colleagues and peer editors have praised the success of the redesign project.”
— Rick Krupinski, Editor, Medicine at Michigan
The publication was outdated both with the editorial content and the design. We helped restructure all aspects of the magazine with new font formats, word counts and features. As ongoing art directors we were able to show very creative solutions to some very difficult topics.