“From discovery all the way through to a fresh, more sophisticated design, the B&G Design Studios team partnered with us and we couldn’t be happier with the results. We have a new name, new departments, new ideas for telling stories in a variety of forms, and our readers are positively responding to the long overdue reimaging of the MSU alumni magazine, Spartan.”

— Paula Davenport, Editor, Spartan



Spartan Magazine cover


Previously named MSU Alumni Magazine, B&G Design Studios was asked to rename and rebrand the magazine which included all up front, back of book, and departments section names throughout. B&G Design Studio’s editorial consultant worked with the magazine’s editor on campus over a 2 day period consulting with key university, alumni association staff, and important stakeholders to gather information about the school and their editorial vision for the new magazine. After conducting the Research & Discovery interviews an Editorial and Redesign Action Plan was written by B&G and put into motion. As designers, B&G reimagined and designed a new banner logo and produced templates for all sections of the magazine. A Redesign Style Guide was created for the art director to follow for future ongoing issues. B&G was also asked to consult on additional feature layout designs and create cover concepts. In 2019 B&G was asked to produce a special issue focusing on the USA Olympic Gymnastic sex scandal.