Testimonial
“We hired B&G not only because we admired their work for other clients, but also because of the creative chemistry we felt during their presentation. We hadn’t published in seven years, and we had a new dean who wanted us to bring back University of Miami Medicine in a big way. B&G played a leading role in our achieving that goal, no matter how high we set the bar for them. It has been a relationship of wonderful creative surprises.”
— Robert S. Benchley, Editor, University of Miami Medicine
Overview
B&G Design Studios was challenged to resurrect, reinvent, and redesign a publication dormant for more than eight years. After several meetings with the university’s editorial team, B&G created a new, original hand-drawn banner logo and established a fresh editorial framework of rubrics and templates for departments, features and recurring sections throughout the magazine.
B&G continues to art direct and design the magazine two to three times per year, while also developing web content for each issue’s digital edition. Additional responsibilities include color correction, photo retouching, color proofing and press checks.
Additionally, B&G was asked to redesign, reprogram and build a new responsive digital magazine website. The site was developed to provide a seamless experience across desktop, tablet and mobile devices, with a flexible content structure designed to support feature stories, departments, multimedia and future editorial growth. B&G oversees the visual design and user experience while working closely with the development team to ensure the digital magazine remains consistent with the publication’s overall brand and editorial identity.
